Introduced in 2013. Armani's newest fragrances will feature Aussy actress Cate Blanchett as the new face.Blanchett. who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company. will be the face of an advertising campaign for a new eau de parfum called 'S_' that will hit shelves at the end of the summer. The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani. who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him. The nose behind this fragrance is Christine Nagel.