Gucci Premiere Eau de Parfum was launched in 2012. Its Eau de Toilette version comes out in summer of 2014 as a lighter and more delicate reinterpretation. The original fragrance is supposed to be used on special occasions such as red carpet events. while the new fragrance is more suitable for everyday events.

The composition opens with accords of bergamot and orange blossom that evoke the smell of vintage champagne. The heart offers an intensive bouquet of freesia. Bulgarian rose and jasmine embroidered with musk. Smoky leather. creamy woods and patchouli form the base of the perfume.

Actress Blake Lively represents the brand one more time